Veeam eyes NZ for growth
VMware partner sets up local presenceBy Vera Alves, Auckland | Friday, 17 August 2012
Veeam has appointed its first New Zealand-based employee and says is focusing more heavily in the local market. Paul Caldwell is the vendor’s new channel manager for New Zealand, based in Auckland and the company says his appointment is evidence of its investment in the local market.
The VMware partner is also looking to build on existing relationships on the ground, including that with distributor Westcon, as well as finding new channel partners to resell its solutions.
“We are starting to gain some traction here in New Zealand,” says marketing manager for APAC Christine Partridge, adding that the company has recorded 27 percent year-on-year growth in the last quarter in New Zealand. “We are working on building up our relationship with Westcon and also looking for new partners,” she adds. Partridge says the company is targeting anyone using VMware.
The company deals 100 percent through the channel and, in addition to distributor Westcon, works with New Lease as its aggregator for the cloud offering.
“We have a tiered partner programme, of gold, silver and basic partners, of which our gold partners accrue co-op and we build out activity with them,” explains the marketing manager. The company currently has five gold, six silver and 85 basic partners in New Zealand. “Our objectives are to develop our basic partners into silver and strategically our silvers into gold. We would like to grow our total partner base also,” she adds.
Veeam Backup and Replication 6.1 for VMware and Hyper V is the company’s core product and the vendor also has a monitoring and reporting product called Veeam One, aimed at SMBs, as well as a plug in product named Management Pack, for Microsoft System Centre 2012.
Veeam’s relationship with both VMware and Microsoft is key to the business, says Partridge. “We are a VMware Technology Alliance partner and a Microsoft Gold ISV Partner. We have also recently won the Microsoft Management and Virtualisation Partner of the Year award,” she says.
A number of the company’s products are available as free versions for customers and partners interested in trial the solution. The trial versions are available at www.veeam.com.
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