Vadacom puts phone system in the cloud

VadaXchange solution gets the cloud treatment, targeting service providers and businesses

By Vera Alves, Auckland | Monday, 06 August 2012

Open standards based VOiP provider Vadacom has taken its PABX phone system to the cloud.
The new VadaXchange offering is designed to give businesses the same experience as owning a PABX together with a unified communications system, without the need for the old TDM systems or on-premise servers.

“You get to have and manage the whole phone system, with phone lines, ability to fully manage your business call flow, a full contact centre offering with ACD agents, calling queues and reports, as well as call recordings and quality control,” says Igor Portugal, Vadacom’s CEO. “This is a simple statement, yet it is so exciting. What never ceases to amaze me is that you have the whole phone system in a virtual world somewhere. You don't have to own or manage anything other than the physical phone on your desk, if you choose to own one,” he adds.

The new cloud offering remains ISP-agnostic, just like Vadacom’s on-premise VadaXchange system. “We are a software development company. We are committed to developing world class open communication technology right here in New Zealand. However we are not an ISP or a telecommunications provider. We leave the job of providing and billing for phone lines and data to our partners,” says Portugal.

The new solution comes in two versions, one for service providers (with the end-to-end solution fully delivered through one provider) and one for businesses wanting to manage different providers (in which the solution can be deployed in a virtual private server environment and the phone lines and WAN are delivered by other parties).

Vadacom has enlisted Orcon as its first business service provider to roll out VadaXchange in the cloud. The company is currently in discussion with other potential customers and also looking for resellers interested in adding VadaXchange in the cloud to their portfolio.

According to Portugal, virtual systems have been deployed at Maxnet to run VadaXchange inside VMware and Vadacom is also looking to approve a number of other datacentres.

really? (yawn)
Welcome to the internet!
Posted by David Chong at 08:30 on August 6, 2012

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really? (yawn)
Hi David,

I'd love you to qualify your statement a bit better here. If you are thinking this is not very new, there may be some confusion about what we actually achieved.

There are many "Centrex" type offerings where companies and individuals are connecting to one big multi-tenanted PABX system (VoIP or traditional) hosted somewhere for them. This is not what this is about.

I am not seeing our competitors allowing the customer to put the whole phone system in the cloud, on a virtual private server here in New Zealand. At the same time being telco agnostic, so the customer has a choice. Also do it in a scalable, commercial environment, while allowing integration into the rest of their IT environment as if the phone system was actually on their premisses.

From this perspective this is quite unique for New Zealand.
Posted by Igor Portugal at 10:23 on August 6, 2012

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really? (yawn)
3CX. Run it on a VPS of your choice. Or inhouse.
And many many times cheaper than Vadacoms solution.
Posted by Anonymous at 11:08 on August 7, 2012

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really? (yawn)
Hey Igor

What I mean is that hosted or cloud PBX has been around in NZ for nearly 5 or 6 years (multi-tenanted or on a virtual private server, scalable, for commercial environments, integrated into local IT environments etc). The pros and cons of multi-tenanted systems are debatable, but there is already quite a good choice of cloud PBX services in NZ.

What you've done may have brought you up to date, but I think calling it unique is a bit optimistic.

Still, competition is a fine thing for the rest of us so bring it on!
Posted by David Chong at 06:43 on August 6, 2012

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